Blue Cross Blue Shield of WNY

Our wellness debit card program

With BlueCross BlueShield, getting and staying healthy is now more affordable with our nationwide wellness debit card benefit. You have access to wellness-related products and services nationwide, so don't forget to take your card with you when traveling.

It pays to be healthy

The new wellness debit card helps you live a healthier lifestyle with a $250 annual allowance for a variety of products and services, including:

  • Fitness centers
  • Gym memberships
  • Personal training sessions
  • Fitness classes
  • Health food stores
  • Nutritional supplements
  • Health products

    (including GNC, Feel-Rite, and Vitamin World)

  • Acupuncture treatments
  • Massage therapy
  • Chiropractic visits
  • Weight Watchers
  • Races and fun walks
  • Sports programs
  • Camps and club services
  • Products purchased from

Who is eligible?

Wellness cards are available to all individual and small group subscribers. If you have any questions about your eligibility, please contact your employer or call the number on the back of your ID card.

How to use your wellness debit card:  It's easy as 1, 2, 3!

Upon receiving your wellness debit card in the mail:


Activate your card by calling the number on your card's sticker.


Visit any participating wellness card merchant of your choosing and present your card when making a purchase or receiving services.


Select "credit" when you swipe for payment (no pin necessary). 

Your wellness debit card will be accepted as payment and the purchase amount will be deducted from your account. If you use the full allowance, you will be responsible for paying for any continued services until your new plan year allowance is mailed to your home. Please note, any remaining balances are not carried over to the next year. 


Already have your wellness debit card?


Search wellness benefit providers



Check your wellness debit card balance

View Balance


Have a question?

View FAQ


View our coverage plans

View Plans

Exclusions Apply 

The following outlets do not participate in our wellness debit card program: Pharmacies, sporting goods stores, grocery stores, doctors’ offices, optometrists, salons, and department stores.

At BlueCross BlueShield, we do our best to make sure you have the best wellness options available to help keep you healthy. Members have access to our nationally recognized retailer network, making travel healthier and more affordable. Members receive a credit for fitness centers, health food stores,and additional services regardless of family size. The benefit amount is based on the plan selected by your company.

Please contact your account executive if you have any questions.