Community Support

Community Relations Sponsorship Guidelines

Program Objective

As a community-based, not for profit health plan, BlueCross BlueShield of Western New York is committed to improving the quality of life in our region and supporting initiatives that have the greatest impact on the health of the communities we serve.

Giving Guidelines

In accordance with the BlueCross BlueShield of Western New York Community Relations objective, consideration is given to programs and events that focus on:

  • The physical health and well-being of people in our region, specifically programs that target top health care issues that are highly prevalent in our communities, and programs/events that focus on and promote healthy behaviors
  • Creating vibrant, diverse communities where all people have the opportunity to thrive
  • Developing youth and families to ensure they have the highest potential to be contributing citizens in our community
  • Providing and projecting sustainable measurements of success
  • Evidence-based programs that demonstrate the highest level of effectiveness
  • Partnering with organizations who offer us the opportunity to provide unique and memorable experiences with our over 800,000 members and 1,500 employees in Western New York


All requests must be received at least two months prior to an event or program and all requests are reviewed on a monthly basis. Due to the volume of requests, we are not able to respond to or fund every incoming request.

To be eligible to receive a corporate sponsorship from BlueCross BlueShield of WNY, your organization must meet the following criteria:

Must be a 501 (c)(3) nonprofit organization by the IRS: We give to nonprofit organizations working for charitable, cultural, scientific, literary and other organizations under the Internal Revenue Code section 510 (c)(3).

Must be an organization based in WNY: We only make gifts to organizations who are based within the counties of WNY and are working for the welfare of those living in WNY.

BlueCross BlueSheild does not typically sponsor the following programs or events:
  • Organizations that are not tax-exempt
  • Programs or events outside of WNY
  • Galas
  • Golf tournaments
  • Health fairs
  • Religious organizations, except when they are conducting programs that are secular in nature and have wide public impact
  • Individuals/benefits fundraiser for individuals
  • Capital campaigns, endowments, or the purchase of equipment
  • Anything that falls outside our service area


If you're interested in sponsorship support, please fill out our Sponsorship Application.  We cannot accept requests via email, mail or phone. If you have any questions, please contact Maureen Hanagan at


Healthy Zone Cruiser

Our Healthy Zone Cruiser is available for a variety of events where we engage kids and families in free, fun and healthy activities.

  • If you have an interest in reserving the Healthy Zone Cruiser for your next event, please fill out our Cruiser Request Form.
  • Requests need to be placed a minimum of 2 months prior to your event
  • Availability is limited and due to the volume of requests received we cannot guarantee the Healthy Zone Cruiser will be available.
  • If you have any questions regarding our request process, please contact Community Relations at


Partnerships in Action
As part of our mission, we support organizations that promote physical health, community health, and our regions’ health. Our employees also raise and donate several hundred thousand dollars each year and volunteer in the communities we serve.
Learn More About Our Partnerships