Fun in the Sun All Summer Long

Have fun and stay active with events that are healthy for you, your family, and your community. Bike rides, community walks, and outdoor fitness classes are just a few places you can find fun in Blue this summer.

Exclusive member discounts are offered for Blue Bike rentals at Canalside, indoor ice skating at HARBORCENTER, and many other locations that participate with our Two For One cards. You can also cool off and take a splash for free at the five-acre Martin Luther King, Jr. Park Splash Pad. Finally, Don't forget to check out other discounts, available exclusively for BlueCross BlueShield members.  

Embrace the summer weather: Stay healthy. Stay active. Have fun with Blue. 

Ongoing Summer Activities

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Zumba at Canalside

Fitness at Canalside presented by BlueCross BlueShield of Western New York

Come out and sweat to FREE 60-minute Zumba, Power Yoga, Tai Chi every week. Blue Bikes are also available to zoom around town and explore the waterfront! BlueCross BlueShield members receive a $5 discount off any bicycle rental. For more information, visit


Flicks on Old Falls Street

Come out to Old Falls Street’s Middle Block every Thursday from July 2 until August 27 to enjoy free, family-friendly movie screenings in an open-air setting. Backyard Board Games, a live DJ, a children’s book sale, and the Healthy Zone Cruiser start at 7:30PM. Movies begin at 9:00PM. For more information, visit


Martin Luther King, Jr. Park

Enjoy the free waterworks featured at Martin Luther King, Jr. Park’s five-acre Splash Pad, a designated Healthy Zone. For more information, visit



BlueCross BlueShield of WNY members save $1 when they show their member ID card! For more information, visit




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Public Relations

Media Kit

Need a logo? Information about one of our officers? Video footage from a recent event?

Media Contact:

Kyle Rogers
Public Relations Specialist | (716) 887-7938