align: Coordinated Care with Lower Cost

What is align Optimum Choice?

The align Optimum Choice health plan focuses on coordinated, quality health care at a lower cost to you when you visit specific doctors and hospitals throughout Western New York.

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  Coordinated Care

This integrated approach means streamlined referrals and pre-authorizations, resulting in less paperwork and easier access to the health care you need.

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Lower out of Pocket Costs

Reduced copays, coinsurance, and/or deductibles equals more money in your pocket.

What is Medicare?

Health Care Team
We provide your primary care doctor with additional resources, such as nutritionists, health coaches and care coordinators in their office to help manage your health.


Optimum Choice vs. Flexible Choice

There are many advantages of using align Optimum Choice including  access to a specific group of primary care doctors, specialists, Kaleida Health (the region’s largest hospital system), and other specialty facilities committed to working together to better coordinate your care.

But this is not your only choice.

align Flexible Choice gives you access to our full network of doctors and hospitals, although you may not receive the same cost-saving opportunities and coordinated care benefits.

View a list of participating doctors and medical facilities.

BlueCross BlueShield Benefits

Benefits of Blue

Benefits of Blue

Being a member of BlueCross BlueShield of Western New York means you receive all the benefits of BLUE.

  • Free routine physicals
  • More than 50 no-cost preventive services
  • A $250 wellness card that you can use toward a gym membership, massage therapy, acupuncture, and more*
  • Our new Two For One discount program worth more than $1,000 in savings**
  • 24/7 health consultation services for you and your extended family
  • Worldwide emergency care
  • Online and mobile resources, including your own member website

*One $250 Wellness Card per contract with 2015 BlueCross BlueShield of Western New York individual and small group plans.

**Two For One program available with 2015 plans based on plan type and employer participation, limit one per subscriber.

Follow these easy steps!

  1. Click Find a Doctor or Facility above
  2. Choose Doctor or Facilities Search
  3. Click the Plan or Product drop-down menu
  4. Choose align Series, then align Optimum Choice (for lowest out-of-pocket costs)
  5. Enter information to narrow your search
  6. Click Search


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