align: Coordinated Care with Lower Cost

What is align Optimum Choice?

We've brought together a group of doctors, specialists, and hospitals who are working together to provide a comprehensive approach to quality of care while lowering costs for you. These health care professionals are available through align Optimum Choice.

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  Coordinated Care

This integrated approach means improved communication and efficiency at a lower cost to you.

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Lower Out-Of-Pocket Costs

Reduced copays, coinsurance, and/or deductibles equals more money in your pocket.

What is Medicare?

Health Care Team
We provide your primary care doctor with additional resources, such as nutritionists, health coaches and care coordinators in their office to help manage your health.


Optimum Choice vs. Flexible Choice

There are many advantages of using align Optimum Choice including  access to a specific group of primary care doctors, specialists, Kaleida Health (the region’s largest hospital system), and other specialty facilities committed to working together to better coordinate your care.

But this is not your only choice.

align Flexible Choice gives you access to our full network of doctors and hospitals, although you may not receive the same cost-saving opportunities and coordinated care benefits.

View a list of participating doctors and medical facilities.

BlueCross BlueShield Benefits

Benefits of Blue

Benefits of Blue

Being a member of BlueCross BlueShield of Western New York means you receive all the benefits of BLUE.

  • Free routine physicals
  • More than 50 no-cost preventive services
  • A $250 wellness card that you can use toward a gym membership, massage therapy, acupuncture, and more*
  • Our new Two For One discount program worth more than $1,000 in savings**
  • 24/7 health consultation services for you and your extended family
  • Worldwide emergency care
  • Online and mobile resources, including your own member website

*One $250 Wellness Card per contract with 2015 BlueCross BlueShield of Western New York individual and small group plans.

**Two For One program available with 2015 plans based on plan type and employer participation, limit one per subscriber.

Follow these easy steps!

  1. Click Find a Doctor or Facility above
  2. Choose Doctor or Facilities Search
  3. Click the Plan or Product drop-down menu
  4. Choose align Series, then align Optimum Choice (for lowest out-of-pocket costs)
  5. Enter information to narrow your search
  6. Click Search


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