Welcome to align

At BlueCross BlueShield, we believe that healthy changes everything. It’s our motto, our rallying cry. Words we live by. That’s why we’re bringing align to you. align is a new plan that leverages our partnership with local doctors and hospitals. The goals of align are simple: lower costs while improving the quality of health care you receive. This shift in the way health care is administered means doctors and hospitals are rewarded for quality outcomes, not the number of times you’re seen. It’s a smarter way to keep you healthy for less. And that’s just the beginning.

Download a copy of our Member Enrollment Guide Now

You have a choice of doctors and hospitals

Select primary care physicians and specialists in the Optimum Physician Alliance (OPA) committed to high quality coordinated care.

Current participating pediatricians in BCBSWNY network.

Current participating OBGYNs in BCBSWNY network

Additional specialty providers

All MASH Urgent Care Centers in Erie and Niagara counties.

All Kaleida Health Facilities:

Buffalo General Hospital/Gates Vascular Institute
DeGraff Memorial Hospital
Millard Fillmore Suburban Hospital
Women and Children's Hospital of Buffalo


Buffalo General Medical Center/ Gates Vascular Institute
Erie County Medical Center
Hospice and Palliative Care Providers in Erie and Niagara Counties
Intercommunity Memorial Hospital
Lockport Memorial Hospital
Niagara Falls Memorial Medical
Olean General Hospital
Roswell Park Cancer Institute
United Memorial
Medical Center

With the  align health care plan, you have access to physicians focused on providing
consistent, quality, collaborative care.

  • To receive the lowest cost-share benefit, members should use primary care physicians (PCPs), specialists, and hospitals available under align Optimum Choice. Members in align also have the flexibility to see the balance of the largest BlueCross BlueShield of Western New York participating provider network at the align Flexible Choice cost-share level.
  • If you need assistance locating a PCP or specialist, call us at the customer service number on the back of your member ID card. We are happy to help you.

Members in align still have the flexibility to see the balance of the largest BlueCross BlueShield of Western New York participating provider network *** Flexible Choice cost share level.

For more information about our direct pay HMO 299 and 299 Plus plans and to learn about enrollment, please contact our Customer Service Department at 1-716-884-2800 or toll free at 1-800-544-2583.