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Guidelines for Support

For 75 years, BlueCross BlueShield of Western New York has helped to make life better for millions of people. We do this by providing access to outstanding health care and by partnering with organizations that improve all of our lives through their focus on the physical, economic, cultural and educational vitality of our region. And when every person in our community has opportunities to thrive, we’re healthier in every way – and healthy changes everything!


Through our corporate giving, BlueCross BlueShield of Western New York supports programs and initiatives that have measurable impact and fill needs in the communities we serve. For that reason, we don’t sponsor one-time events such as golf tournaments, galas or health fairs. However, these events may be funded at the discretion of our company’s business units.

Unless critical to the mission of an organization or project we support, we also don’t sponsor capital campaigns and endowment funds; donations to churches, synagogues, or religious facilities for religious purposes; donations to individuals; or programs or events located outside our business market areas.

Submission Guidelines:

For consideration, proposals must be submitted no less than two months in advance. Sponsorship proposals will only be accepted through our online process. All fields must be completed – otherwise, applications will be considered incomplete.

Decision Process:

BlueCross Blue Shield reviews applications the first week of every month and notifies applicants by the end of the month. If additional information is needed to consider your request, you’ll be contacted (please note that this may delay notification of a decision).

We may allocate funding in multiple payments, particularly when the award amount is significant, and mid-year progress reports may be requested before additional payments are released.

Multiple-year commitments are considered but payments beyond the first year will be contingent upon outcomes reported by the grantee following the first year of funding; additional payments may be denied or reduced based on progress and outcomes.

On rare occasion, we may provide sponsorship for a program, event or initiative that falls outside of our areas of focus based on extenuating circumstances.

Please contact Maggie Kuffner at 1-716-887-6705  or via e-mail kuffner.margaret@bcbswny.com, with any questions or concerns.